Hello, everyone! It’s time for another Peer Review. This one is specifically about audience and marketability, which is fun.

Let’s get into it. Today, we’re looking at Musings of a Middle Child, run by my classmate, Kayla!

First of all, I know this isn’t what we’re touching on, but I just adore this blog’s theme. It has an ANIMATED header! That’s so cool! It’s honestly kinda mesmerizing!

Musings of a Middle Child

There’s also a little subscription tab, and a Goodreads widget, and overall it looks very professional. The whole thing even kind of fits this nice, forest colour theme? Overall, it’s a treat.

(Dammit, I really should’ve done a book blog this semester.)

But this is about audience and marketability, so let’s look at that.

First of all, it’s really great as a general book blog. Like, really great. It’s all about personal opinions, and seems to have a tendency towards listicles, which are very easy to read: favourites of 2020, exciting future releases, least favourites (FINALLY someone else who hates Sarah J. Maas and specifically the first three Grishaverse books AND The Red Queen! All objectively bad!!!)…

Again, listicles are great, in my experience. Easy to read, easy to write, and perfect for bite-sized entertainment.

Another thing that I think really helps this site’s audience engagement is that there’s not only a contact page, but a reason to USE it: Kayla here is open to review requests!

Actually, there’re a lot of little widgets that’re great for that kind of engagement. Again, the Goodreads and subscription tabs? Great! I’m honestly taking notes in my head about how much Kayla’s done right. Like, this isn’t just a review site, but it’s a person running a review site who’s open to basically any kind of interaction.

I guess if I had to say anything of the constructive nature, it’d be that it would be neat if there were more actual reviews on the site. I imagine that’s what Kayla’s GoodReads is for, but right now all that comes up on the site’s Reviews tab is this piece about Shiver, by Maggie Stiefvater, of Raven Cycle fame.

It’s really well-done, and it’d be cool if this book review blog had more full, detailed book reviews! Don’t get me wrong, listicles are great and I don’t think anyone would mind having that be a majority of the blog, but I feel like there should be at least a few more proper reviews. Just for the sake of consistency, y’know?

Overall, though, I had a great time checking out this blog! I’m probably going to add Kayla on GoodReads now! Because, again, I love how that’s a little widget, and it looks like we have fairly similar taste!

Until next time.